Google Trends for Platelet Rich Plasma Rose 107% Last Week

The interest in Platelet Rich Plasma  (PRP) rose dramatically last week according to Google Trends.  This autologous biologic product and treatment continues to gain traction as a simple way to address challenging problems such as chronic tennis elbow.  As more clinicians, researchers and patients gain experience with it, better formulations and protocols will be developed to treat injuries and disorders safely and effectively.

We are now in the second decade of using PRP therapeutically and this trend is a signpost of worldwide interest.  This interest will also spark new innovations surrounding the use of blood therapeutically.

Patients and even payers will benefit from blood based breakthroughs because many newer biologic procedures will be as or more effective than surgery and less costly.

AM
Total Tendon

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Steve Jobs World's Top Innovator

Who will replace Steve Jobs as the world's top innovator? Searching for "productive narcissists."  Another question:  Is it possible to be great and also good?
 WSJ Reports.http://online.wsj.com/article/SB10001424052970203476804576617432977807982.html

Risk and Innovation

Novel transformative solutions require risk. We need to increase the incentives to take such risk.  Using platelet rich plasma for sports related injuries a decade ago was crazy.  Now it is commonplace and backed up with level one data for chronic problems such as tennis elbow.  


How can we encourage providers and payers to take more risks to help patients?


AM
Total Tendon